BankDhofar strengthens SME partnerships through Numo Forum in Sohar
Reinforcing its commitment to empowering small and medium enterprises (SMEs) and supporting their long-term growth, BankDhofar recently organised the Numo SME Forum in Sohar, bringing together entrepreneurs, business owners and banking professionals for an engaging exchange of ideas, experiences and insights into business development.
The forum was held under the auspices Engineer Said bin Ali Al Abri, Chairman of the (OCCI) branch in North Al Batinah Governorate , alongside senior BankDhofar officials and entrepreneurs representing diverse business sectors.
The event provided a valuable platform for strengthening relationships with the SME community, gaining a deeper understanding of entrepreneurs' evolving business needs and introducing them to the bank's growing portfolio of financial solutions, advisory services and digital banking capabilities.
The initiative also reflects BankDhofar's recognition of SMEs as a vital engine of economic diversification, job creation and entrepreneurship, in line with the objectives of Oman Vision 2040.
During the forum, Adnan bin Mohsin Al Balushi, Head of Numo SME Banking at BankDhofar, highlighted the bank's comprehensive range of products and services designed to support businesses at different stages of their development. He underscored the importance of SMEs as a dynamic and resilient pillar of the national economy, capable of adapting to changing market conditions and emerging opportunities.
"The primary objective of organising this forum is to strengthen our relationships with entrepreneurs and gain a better understanding of their needs and aspirations. These interactions are invaluable in helping us continuously enhance our banking and financing solutions, as well as our digital services, to address the everyday requirements of businesses at every stage of their journey," said Al Balushi.
Beyond banking and finance, the forum featured practical insights into marketing, brand development and business expansion.
Hashar bin Khamis Al Mundhiri, CEO of Al Alama Marketing, delivered an interactive presentation exploring contemporary marketing concepts and digital tools. He highlighted the importance of developing a distinctive and influential brand identity to strengthen market presence and build customer loyalty.
His presentation also addressed strategies for SME development, sustainable business expansion and ways in which entrepreneurs can capitalise on emerging opportunities to access regional and international markets.
Adding an entrepreneurial perspective, Basma bint Rashid Al Kaabi, owner of Basma Marketing, shared insights from her own business journey, reflecting on the challenges she encountered, the lessons learned and the approaches that helped her overcome obstacles.
The forum concluded with an interactive discussion that encouraged participants to raise questions, share feedback and offer suggestions on how banking services and business support solutions could be further enhanced to meet the needs of the SME sector.
BankDhofar's engagement with the SME community is anchored in Numo, its dedicated SME banking proposition, which brings together tailored financial solutions, specialised advisory services, advanced digital tools and dedicated SME service centres under a unified platform. The initiative is designed to enable entrepreneurs to manage their businesses with greater efficiency, clarity and confidence.
Complementing these services, BankDhofar has introduced several entrepreneurship training initiatives, including the recently launched Numo SME Development Programme, aimed at strengthening the financial and managerial capabilities of businesses and supporting their long-term sustainability.
The programme caters to entrepreneurs at different stages of their business journey, from startups and microenterprises to established SMEs seeking to scale up their operations and explore new growth opportunities.
