BankDhofar champions inclusivity as cornerstone of its banking philosophy
In a move that underscores its role as a people-first financial institution, BankDhofar has reaffirmed its commitment to inclusivity, embedding it as a core principle in its operations, customer service, and workplace culture.
With Oman’s socio-economic landscape becoming increasingly diverse, BankDhofar is leading efforts to ensure that banking is not only accessible, but welcoming, equitable, and responsive to the varied needs of all customers — regardless of background, ability, or identity.
“At BankDhofar, we view inclusivity as more than just a corporate value — it is a responsibility,” said Mr. Ammar Askari, Head of Customer Experience at BankDhofar. “We are building a banking environment where everyone feels represented, respected, and empowered to achieve their financial goals.”
To deliver on this vision, BankDhofar has made deliberate efforts to create an inclusive customer experience. Branches and ATMs across the Sultanate have been upgraded to support customers with physical disabilities, including improved physical access, modified service counters, and assistive technologies such as Braille keypads and audio support. Its digital banking platforms feature multi-language options to serve Oman’s linguistically diverse population, while also ensuring that customers with limited digital literacy can navigate services with ease. The bank also takes care to offer gender-sensitive services and privacy-conscious environments that respect the needs of all customers, including women and families.
Inclusivity also defines BankDhofar’s internal culture. The bank actively promotes gender balance and diversity across its workforce, with a focus on creating equal opportunities for advancement into leadership and specialized roles. Young Omanis are supported through structured career development programs that prepare them for long-term success in the financial sector. Furthermore, the bank conducts regular employee training to promote inclusive communication, address unconscious bias, and encourage cultural sensitivity.
As BankDhofar accelerates its digital transformation, it continues to apply a human-centered approach to innovation. The design of its mobile and online platforms takes into account the needs of older adults and individuals with varying levels of digital confidence. Customer feedback is regularly collected and integrated into service enhancements, ensuring the banking experience remains inclusive and adaptive to change.
“Our vision is to be a bank where every person — no matter their ability, gender, language, or socio-economic status — feels included,” added Mr. Ammar Askari. “Inclusivity strengthens customer trust, employee engagement, and ultimately, our contribution to Oman’s progress.”
BankDhofar’s commitment to inclusivity reflects not only global best practice, but also the core values of a modern, compassionate, and forward-thinking banking institution.
