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Bank Dhofar has launched a new
strategic plan that involves all the Bank’s stakeholders –
starting with its own employees. Meetings with staff have
been conducted to convey the key priorities of the bank’s
new plan in every region of Oman.
Christopher De’ Ath, General Manager, and Head of Strategy
and Planning, who joined Bank Dhofar this year to lead the
implementation of the strategy, commented, “Bank Dhofar has
a proud tradition in the Omani community, our goal is to
build on this tradition by focusing on the needs of our
customers, shareholders and staff. The implementation of our
strategy will be delivered through our people. It is through
their efforts that we will meet the needs of all the
stakeholders in our organization.”
Acting CEO Kris Babicci said: “Strategic planning is at the
core of an organization. Our strategic plan will provide a
framework within which everyone will work in the same
direction, ensuring that Bank Dhofar will be a leading Omani
Bank that everyone wants to work for, do business with and
invest in. To achieve our goals we need to engage not just
the management, but every staff member in the organization.”
“The plan can only be successful if it is properly
understood by all staff, and if they feel involved in it at
a personal level. Authority and responsibility for every
colleague in achieving their personal, departmental and
organisation-level goals, is critical for the successful
implementation of the Strategic Plan. It is vital that we
ensure everyone knows how they fit and interact with the
rest of the team, they understand and believe in their own
objectives, and have the skills needed to fulfill them. That
is what this national programme of workshops is all about.”
Describing the plan itself, Babicci explained: “The
Strategic Plan is the overall approach, based on an
understanding of the broader context in which the Bank
functions. We are looking at Bank Dhofar’s macro
environment, so that we can make best use of our strengths
and capitalise upon opportunities. The Strategic Plan has
set clear objectives, delegated responsibility and
accountability and established a mechanism for tracking
progress. We aim to consolidate the position of Bank Dhofar
so that we are a truly high-performance organisation, that
can consistently out-perform”
Babicci added: “Over the years, Bank Dhofar has developed a
reputation for commitment, foresight and solid growth. Bank
Dhofar’s service platform is based on progressive technology
and delivered by professional, competent and approachable
staff. But we can’t stand still, and this strategy will keep
us at the front of the pack. Our staff are our biggest
asset, and so this plan is first and foremost about giving
them the skills to be the best. We are committed to deliver
on our “customer first” philosophy. We are a full service
Bank, and to us that means we must provide the best range of
innovative products and personalised services, to our retail
and corporate clients in the Sultanate.”
“We all have a strong personal commitment to this strategy.
As a team we’ve been traveling from branch to branch to talk
to our colleagues at every level about the strategic plan.
Now we’re at the implementation stage, I think it’s
important that all our staff get a chance to discuss it
first hand with senior management: It’s a great benefit to
talk this through in person, helping all our colleagues take
ownership of the plan, so that they in turn feel comfortable
and familiar with how we are all working together to bring
the best to our customers.”
For more
information visit your nearest Bank Dhofar branch, Call Wisal
800 766 66
or email us at
info@bankdhofar.com
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