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Bank Dhofar took its latest step in implementing a new and
far-reaching strategic plan, by appointing an experienced
business consultant as its General Manager and Head of
Strategy and Planning. The new GM, Christopher De’Ath, was
formerly a consulting Partner with PricewaterhouseCoopers in
the Middle East and Ernst and Young in Australia. He has
over 25 years of experience in performance improvement and
strategic change management consulting across a diverse
range of industries, including the financial service sector.
Christopher holds an Honours Degree in Behavioural Science
from the University of Canterbury in his native New Zealand,
and has also completed post-graduate studies in Strategic
Change Management at Harvard Business School in the United
States.
Announcing the new appointment, acting Chief Executive
Officer at Bank Dhofar Kris Babicci, said: “It is a
privilege to welcome someone of Christopher’s calibre to
Bank Dhofar. His experience and skills will make a great
contribution to the growth of the Bank.

“Bank Dhofar is entering an
exciting period of change, with the objective of
transforming into a truly high performance organisation that
will consistently excel in terms of both growth and
profitability. We have recently developed a new five-year
strategic plan to guide our development, and Mr. De’Ath and
his team in Strategy & Planning will be responsible for
taking this plan forward - to the benefit of our customers,
shareholders and staff alike. Christopher has the proven
experience required to lead the implementation of our change
programme, and we are delighted to have him in the team.”
Expanding on Bank Dhofar’s corporate ethos, Mr Babicci
added: "People are the main driver of growth in any
organisation. At Bank Dhofar, we place the highest priority
on our employees and will continually focus on staff
development and career planning. Christopher De’Ath’s
appointment will also support our focus on Human Resource
Management as one of the key drivers of change within the
Bank.
“We aim to be one of the most efficient banks in Oman, with
a reputation for commitment, foresight and solid growth.
Bank Dhofar’s service platform is based on progressive
technology, delivered by professional, competent and
approachable staff. We want to continue to demonstrate
consistently our good faith and integrity, in our dealings
with all our stakeholders, providing exceptional returns to
our shareholders whilst maintaining strong financial growth.
But our philosophy is ultimately ’Customer First,’ we are a
full service Bank, committed to providing a host of
innovative products and personalised services to local, and
international, retail and corporate clients.”
More details of the changes at Bank Dhofar are expected to
be released shortly. For further information on the bank’s
products and services, customers can contact the Bank’s call
centre on a toll free number: 800-766-66.
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